One-Sheets
Bring Your "One-Sheet"
You can bring a supply of business cards to hand out to contacts you make at the conference, but having a "one-sheet" in your marketing arsenal to leave with editors and agents you’ve met helps them remember you better. A “one-sheet” is a single piece of paper that markets you.
Include your name, contact info and good quality photo. With your potential audience in mind (magazine editors, book publishers, people who hire speakers, etc.) give a brief bio, list the articles, short stories, books or speaking topics you have done, and provide other pertinent information about your qualifications.
Next, give a brief description of the articles, books and speaking topics you would like to do, or give other information describing what you are interested in writing about. For example, if you are working on a series of articles about finances, it would be good to explain you are a chartered account and have taught budgeting at a community college, etc. The less writing you have had published, the more you want to stress other credentials.
Some people design a brochure, but a one-sheet is really enough. If you need to, you can use the second side, but remember: editors are busy people who don’t want to have a lot of unnecessary stuff to go through, so just give them the most relevant facts.
We suggest that you print your one-sheet on heavier quality stock, such as 24 lb. paper, so it does not get creased too easily in people’s bags. Depending on your budget, you can print or photocopy it in black and white, or colour. Most people design their own one-sheets using a word processing program or publishing software. Some people invest in hiring a designer if they want a very professional looking promotional piece that they will use on other occasions, but that is not obligatory.
Here are some examples of one-sheets offered by a few members of The Word Guild to help you create your own.






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